With over fifteen years of experience in the marketing space, my world has been full of experiential event production + design, storytelling + content production and digital marketing, with a specialization in acquisition. I’ve worked with some big names  and some incredible start-ups; think fashion, fitness, tech, beauty and wellbeing. No matter the brand, my focus is always this:

I sit at the intersection of business and storytelling where being a multi-hyphenate creative, early internet adopter, and passionate community builder have shaped my purpose —

helping founders grow, refine, and scale their vision, while strengthening the ecosystem around them.

whats upppp — I'm christina but you can call me cee.

As an early adopter of the internet, I built a really solid community through my blog and Instagram, Profresh Style. My journey in social media + fashion, intertwined with candid explorations of mental health and self-discovery, resonated deeply with a thoughtful + passionate audience. This platform not only amplified messages of self-acceptance, love, and empowerment but also snagged me nods from Forbes, Refinery29, and Girlboss, plus cool partnerships with L'Oréal, Dove, and Intuit.

prioritize the audience, cultivate the loyalty, sustain profitability.

get the full story → 

legacy clients

As a defined Spleen center (shout-out human design), I see your big vision and help you build the action:

  • Strategic + Creative Approaches to your idea
  • Experiential Marketing (outside, around and upside the box)
  • Mindset Reframes + Shifts
  • Conscious, Intentional Approaches to sharing your offers
  • Community Building: Relationships > Networking
  • Honoring Your Vulnerability as a Founder
  • Adding New Offers / Strategizing New Rev Streams 
  • Navigating the W2 > 1099 Pipeline

Through my work, here's  what i know ....

BAY AREA

los angeles

I STARTED HDDL BECAUSE . . .

this life has been in my DNA since I was a kid.
It was never just about chasing my own ideas — it was about creating with the community, learning about our unique POV's, and building connections. This passion for collaborative creation and discovery is why I started HDDL.

HDDL focuses on providing tangible business education to help grow + evolve your brand. As someone who's had a million ideas, not all launched, I understand the power of the pivot and wanting to explore the bounds of your creativity.

If you can relate to this feeling, you'll find that HDDL will be your 'digital quad' for guidance + support, the understanding nudge and the genuine, no-BS insight you need to transform your big ideas into an even bigger reality.

(Shout-out my Lisa Frank Fan Club I started at 8 years old.)

new york city

  • Started a fashion + lifestyle blog, Profresh Style
  • Landed my first job in digital as a Community Manager for IFB

2008

  • Ya girl made it, she moved to New York! No job, no apartment + 6 luggage in tow
  • Landed a social media strategist role with lacoste + bebe as clients
  • + 3 more jobs (nyc rent) including being a Nylon Mag Events Writer + a PR Strategist for a NYFW designer

2010

  • I moved to LA! Relocated with the agency I worked for in New York and got laid off a month later. ✌🏽
  • Became Director of Marketing + Comms for BeautyCon
  • Quit after 2.5 years to launch JIG+SAW

2013

  • Held the first JIG+SAW event (90+ women showed up!)
  • Opened my acquisitions agency with incredible clients; The Line By K, DONNI, Amo Denim
  • Landed a gig with Blue Ant as Director of Marketing for Canadian Network, Makeful

2016

  • Opened our first temp space thx to Small Girls PR + $2K from f+f
  • Held 70 events, launched a digital product (Her.Lab) and created our Incubator: Track
  • Closed doors after six month contract ended

2017

  • Landed a role with a beauty company as their Vice Pres of Digital // got laid off and it was time to reset
  • Thx to JIG+SAW’s previous brand partner, landed a role guiding and growing community for lululemon for the next 3.5 years

2019

  • Quit my job because there was something more and it was time to retire the blog and JIG+SAW
  • HDDL is the big sister to JIG+SAW // instead of us being a solution to ‘preneurs, we’re the support.

Now...

a timeline of events

09. what is your biggest flex that's also a red flag?

I can shift my client's mindset + confidence but can't shift my own (not  in the same way, at least)

a. I'm Cee, I'm queer and being from the Bay Area is my personality trait. Introducing... Gaybassdors of the Bay -- the newest form of Tourism.
b. I'm Christina, I live in Los Angeles and I don't like cutting meat. Introducing... FillefauxSteel -- Steel boxes that auto-cut meat, sight-unseen.
c. I'm a girl, I'm straight and I don't take an edible to go to sleep. That's it, that's all I got.

08. how will you greet the sharks?

a. Salsa, queso, three bean  
b. French onion, ranch, 7 layer dip
c. Spinach + artichoke, baked brie, fondue 
d. labneh + feta, all hummus, white bean dip

07. what are the best dips to ever exist in the wHOLEWIDEWORLD?

SHE and I met on set while shooting a Latinx campaign for lululemon. I made her my girlfriend a year later 

06. in what campaign did you meet your partner?

a. Cooking beautiful, fresh meals (gimme anything pickled)
b. Creating horticulture gardens in my neighborhood
c. Styling everything home + house including creating artwork (even sold your own pieces)!
d. Experiential event + experiences production

05. CIRCLE any / all things you do when you're not huddling

perfect progress.

04. complete this sentence: Imperfect launches,  ______.

a. Scotty + Pippen
b. Cleo + Stony
c. Jasmine + Aladdin
d. Pippa + Nino

03. what are your dog(s) names?

Listening to my playlist called The Soundtrack of My Life and morning page my emotional little soul away

02. how do the best mornings begin?

a. Kids Klub snack shack stocker
b. Neighborhood baby (+dog) sitter
c. Cul-de-sac Scrunchie dealer 
d. All of the above

01. what was your first entrepreneurial venture?

time for a pop quiz!

The HDDL CULTURE Podcast

the complex
mind of an
overthinking
overachiever

2024
Est.

tune into my brain (podcast)