whats upppp — I'm christina but you can call me cee.

With over fifteen years of experience in the marketing space, my world has been full of experiential event production + design, storytelling + content production and digital marketing, with a specialization in acquisition. I’ve worked with some big names and some incredible start-ups; think fashion, fitness, tech, beauty and wellbeing. No matter the brand, my focus is always this:




As an early adopter of the internet, I built a really solid community through my blog and Instagram, Profresh Style. My journey in social media + fashion, intertwined with candid explorations of mental health and self-discovery, resonated deeply with a thoughtful + passionate audience. This platform not only amplified messages of self-acceptance, love, and empowerment but also snagged me nods from Forbes, Refinery29, and Girlboss, plus cool partnerships with L'Oréal, Dove, and Intuit.

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(IYKYK)

prioritize the audience, cultivate the loyalty, sustain profitability.

I run a creative studio that moves through food, brand, and story.

Some people know me for founder coaching.
Others know me for the grazing landscapes + braised beef tacos.

It’s all the same work — shaping ideas into something you can taste, hold, or share.

legacy clients


I create dining experiences that feel like your memories, rooted in flavor, culture and a 'damn, one last bite'.


I work with founders as they navigate growth — team building, revenue shifts, and reworking the vision when it’s time to evolve.


I build the concept, mood, and flow behind brand events, visual worlds, and the stories we wrap around them.

I create dining experiences that feel like your memories, rooted in flavor, culture and  


I work with founders as they navigate growth — team building, revenue shifts, and reworking the vision when it’s time to evolve.


I build the concept, mood, and flow behind brand events, visual worlds, and the stories we wrap around them.

My WORK
MOVES THROUGH

FOUNDER evolution

'damn, one last bite'.

FOOD AS A MEDIUM

designing experiences

BAY AREA

los angeles

I STARTED
a team because . . .

This work has been in my DNA.
I’ve always moved between ideas, disciplines, and mediums —connecting the dots, remixing the rules, and building spaces that feel like possibility.

A TEAM is my creative studio: part food, part strategy, part mandatory 'gotta find out if this idea actually works'.
It’s where I host dinner experiences, support founders, build brand concepts, and help shape ideas into something people can connect to.

It’s not a program. It’s not a playbook. It’s a living practice, built for people who lead with feeling, who make with intention, and who know their work isn’t meant to fit into one box.

Come in with the mess, the shift, the half-built thing. We’ll make something from it.

new york city

  • Started a fashion + lifestyle blog, Profresh Style
  • Landed my first job in digital as a Community Manager for IFB

2008

  • Ya girl made it, she moved to New York! No job, no apartment + 6 luggage in tow
  • Landed a social media strategist role with lacoste + bebe as clients
  • + 3 more jobs (nyc rent) including being a Nylon Mag Events Writer + a PR Strategist for a NYFW designer

2010

  • I moved to LA! Relocated with the agency I worked for in New York and got laid off a month later. ✌🏽
  • Became Director of Marketing + Comms for BeautyCon
  • Quit after 2.5 years to launch JIG+SAW

2013

  • Held the first JIG+SAW event (90+ women showed up!)
  • Opened my acquisitions agency with incredible clients; The Line By K, DONNI, Amo Denim
  • Landed a gig with Blue Ant as Director of Marketing for Canadian Network, Makeful

2016

  • Opened our first temp space thx to Small Girls PR + $2K from f+f
  • Held 70 events, launched a digital product (Her.Lab) and created our Incubator: Track
  • Closed doors after six month contract ended

2017

  • Landed a role with a beauty company as their Vice Pres of Digital // got laid off and it was time to reset
  • Thx to JIG+SAW’s previous brand partner, landed a role guiding and growing community for lululemon for the next 3.5 years

2019

  • Moved back with more clarity, more creativity, and fewer things to prove.
  • Salo Salo is growing, the studio is expanding, and my work finally feels like mine.
  • A TEAM is the evolution of everything before it — HDDL, JIG+SAW, Profresh. Not a replacement, but a container that holds it all.

Now...

a timeline of events

09. what is your biggest flex that's also a red flag?

I can shift my client's mindset + confidence but can't shift my own (not  in the same way, at least)

a. I'm Cee, I'm queer and being from the Bay Area is my personality trait. Introducing... Gaybassdors of the Bay -- the newest form of Tourism.
b. I'm Christina, I live in Los Angeles and I don't like cutting meat. Introducing... FillefauxSteel -- Steel boxes that auto-cut meat, sight-unseen.
c. I'm a girl, I'm straight and I don't take an edible to go to sleep. That's it, that's all I got.

08. how will you greet the sharks?

a. Salsa, queso, three bean  
b. French onion, ranch, 7 layer dip
c. Spinach + artichoke, baked brie, fondue 
d. labneh + feta, all hummus, white bean dip

07. what are the best dips to ever exist in the wHOLEWIDEWORLD?

SHE and I met on set while shooting a Latinx campaign for lululemon. I made her my girlfriend a year later 

06. in what campaign did you meet your partner?

a. Cooking beautiful, fresh meals (gimme anything pickled)
b. Creating horticulture gardens in my neighborhood
c. Styling everything home + house including creating artwork (even sold your own pieces)!
d. Experiential event + experiences production

05. CIRCLE any / all things you do when you're not huddling

perfect progress.

04. complete this sentence: Imperfect launches,  ______.

a. Scotty + Pippen
b. Cleo + Stony
c. Jasmine + Aladdin
d. Pippa + Nino

03. what are your dog(s) names?

Listening to my playlist called The Soundtrack of My Life and morning page my emotional little soul away

02. how do the best mornings begin?

a. Kids Klub snack shack stocker
b. Neighborhood baby (+dog) sitter
c. Cul-de-sac Scrunchie dealer 
d. All of the above

01. what was your first entrepreneurial venture?

time for a pop quiz!

The HDDL CULTURE Podcast

the complex
mind of an
overthinking
overachiever

2024
Est.

tune into my brain (podcast)