When challenges arise, we often feel overwhelmed and stuck, but what if we just re-envision the idea so we can find the holes?
- Maybe you’re planning your year ahead (THING) and not sure how to restart your brand (ISSUE)
- Maybe you’re working on a launch for a new service or product (THING) and not sure how you announce it (ISSUE)
- Maybe you’re sitting in a pool of ideas (THING) and there’s a few pulling at you to give them a go (ISSUE)
Take the THING and reimagine it, transforming your ISSUE into a non-issue.
Let’s say you’re planning your year. You’re feeling inspired about your idea, let’s saying you’re relaunching your digital marketing services, but you know you’ve been gone for a while and you’re stuck on how to “come back”. So let’s look at it differently.
Instead of relaunching your digital marketing services, you’re now launching a digital shop. This digital shop focuses on helping small biz run their own marketing campaigns w/o hiring out or paying for ongoing retainers. You build out four templates that support two targets; product businesses launching a new product or new product category, product businesses launching a personality-based content strategy, content creators launching merch for the first time and content creators looking to launch subscription models.
Reimagining allows you to:
✏️BUILD YOUR TO-DO’s: Narrow in on your niche into tangible products for you to create.
?FOCUS YOUR AUDIENCE: Move from a broad approach to a specific, targeted few.
?SHIFT FROM OVERWHELM TO CLARITY: Instead of the overwhelming concept of relaunching digital marketing services, launch a digital shop with four clear products. Experience a sense of accomplishment and eliminate assignment dread.
?PIVOT FROM A COMEBACK FOCUS: Originally aiming for a comeback with an existing audience, realize your audience supports your pivot. Those who don’t were likely not your target audience anyway.
