hddl culture
for startups and growth-focused founders
Brand Behavior Architecture + Founder Strategy
2023
EST.
Brand Behavior Lab for Founders
IRL in Progress
Let’s be real: your brand isn’t struggling to be seen. It’s struggling to feel aligned, understood, and lived. That’s what we work on here.
HDDL is where we build the spine of your brand: the systems, behaviors, and decision-making frameworks that help you show up clearly — online, offline, and in the room. Between evolving your vision, launching IRL, or maybe even rethinking how your audience connects to what you’ve built, we understand the nuance and know how to shape the infrastructure that makes your brand feel seen and worth investing time, space, and energy in.
This is about building the truest version of your brand — and building around it with intention.
IRL Brand Strategy
For Creatives and Founders Ready to inject
Where brand behavior meets cultural fluency.
That Builds Cultural Buy-In
The Quad is where ideas go to stretch their legs —
a space to test, connect, and run it here, with the kind of founders + creatives who make ideas better, before the world taps in.
THE
QUAD
membership
The Growth Semester Workshop helps you tackle mindset blocks, unlock new growth opportunities, and create a clear plan to scale your business.
With daily lessons, live coaching, and extra support, you'll be set to level up in just 3 days.
growth
semester
AUDIO workshop
coming soon!
Imagine an hour where unloading your ideas turns into actionable steps forward.
You, a visionary + me, a 16-year brand marketing vet + 60 minutes means your ideas become actionable, the chaos becomes calm and your next move comes with clarity and confidence.
THE HUDDLE
UP
1:1 strategy sprint
count me in
let's go
sign me up
I’ve spent the last 15+ years helping founders and teams figure out how to show up — not just online, but in real life. From shaping campaigns to designing guest journeys, I think about the full arc: the decisions that build trust, the details people remember, and the emotional tone your brand leaves behind.
Through HDDL, we build strategy that’s felt, not just seen. Whether it’s a live experience, a digital launch, or a quiet pivot, we make sure your brand moves with intention, lands with clarity, and stays with the people it’s meant for.
Because what happens after the campaign matters just as much as what happens during it.
I work on brand behavior, resonance, and the systems that make presence feel intentional, not performative.
Hi, I'm cee.
"I BELIEVE THE STRONGEST BRANDS ARE CULTURALLY FLUENT — ALIGNING THEIR VALUES WITH THE PEOPLE THEY SERVE. MY WORK IS ABOUT HELPING COMPANIES BUILD STRATEGIES THAT FUEL GROWTH AND DEEPEN MEANING, ENSURING BRANDS AREN’T JUST SEEN, BUT INVESTED IN."
working with me means
$59
$8
free
Pull up a seat — we’ve got specials for every appetite. Prepping for a big launch? Need a little something to hold you over? These house faves are always served with a side of strategy.
Finance + Business Coach
— KACY @kacyjrice
You definitely overdelivered with that Notion [Dashboard] -- you manage to be both an expert + super relatable at the same time.
order
up
order
up
" I would recommend your services to other creatives because you're easy to work with, you're intuitive and you listen.
Before our collaboration, I often felt concerned but now I feel confident because the overall impact of our collaboration in my work is so positive and elevated the quality of our event."
" You are a teacher, a leader, a builder and collaborator. . .
I have been and continue to be such a fan girl. Watching Cee evolve in her craft, community and offerings over the years but never wavering on your mission to support women entrepreneurs has been remarkable to watch. You are a teacher, a leader, a builder and collaborator that everyone should be lining up to learn from, partner with and champion."
Three things you can count on; Death, taxes and Cee getting the job done.
" its like Steph pulling up for 3, It's going in." Three things you can count on; Death, taxes and Cee getting the job done. You are one of the rare ones that actually cares about impacting other people in the most genuine and positive way.
" Her work is thoughtful, proactive, inspiring, and kind.
Working with Cee is a combination of working with a colleague, a muse, and a significant heart centered leader. Her work is thoughtful, proactive, inspiring, and kind. When we worked together, she was an important thought-partner in getting the work moved through a large and complex system. If I could describe partnering her in one word it would be ESSENTIAL."
" She is a champion of the people in her orbit.
Christina sees possibilities for people that they don’t see for themselves. She is a champion of the people in her orbit… She inspires you to dream big and holds space for you to be as audacious as you can possibly be!"
" I especially liked Cee's sort of spontaneous approach of coming up with solutions on the spot.
Cee held a good balance of levity and seriousness in both her self presentation and in presenting the material and making the material applicable to any workshop participant."
" Christina has a way of connecting you back to your reigniting power and full sense of authentic self.
There are some people in this world who are just natural connectors. Not just connectors of likeminded people but also connectors of heart, soul, Intention and connecting the what to the why. In every experience and project with her connecting abilities, I have felt seen, valued, equipped and inspired. She easily becomes someone you want in both your personal and professional corners."
" This course helped me take grandiose and fluffy ideas and make them actionable, which has been the hardest thing to do.
I’m definitely taking another course! Christina is a phenomenal educator, a powerhouse in this space, and super engaging. She truly cares about her participants’ outcomes and takes her time in walking you through the framework."
" Everything about the content made me excited to be a part + inspired me.
I found the content was easy to digest + put into practice! I really loved the framework set up for all of us in Notion (my new fave resource everrrrr), for the questions proposed, + the space to ask questions + hear your from your experience!"
spotify
Welcome to my podcast; a love letter and a space for the Overthinking Overachievers, the Overwhelmed and the Over-Ourselves-Being-Stuck.
“What I hope you gain from this podcast is to feel a little less alone in how you're processing building your business, creating your side hustle, quitting your job, lighting your life on fire and starting over.”
(The HDDL Podcast)
The Complex Mind of an Overthinking Overachiever
apple podcasts
start listening
