15+ years in the game, shaping brands, communities, and experiences — now building ecosystems that drive culture forward.

A Team Collective is the home base for everything I do — mentorship, strategy, experiential production, and food-driven experiences. Through HDDL, I help founders refine their next big move. With Salo Salo, I produce intimate experiences centered on food, connection, and community. And when I’m not doing that, I’m concepting the next thoughtful brand story or experience, bringing the right creative partners together to craft something that doesn’t just look good — it feels good.

I’ve spent my career making brands feel like home, turning audiences into communities, and producing experiences that hit deep. From building strategy for global brands to creating spaces where creatives, founders, and culture-shifters actually want to be.

what a team brings

years of experience in brand strategy, community, and creative production

15+

brand experiences and activations designed and executed with lasting impact

250+

Partnerships with brands like lululemon, Nike, Squarespace, and BeautyCon to craft culture-driven experiences

20+

Talent for building genuine connections — bridging people, brands, and ideas in ways that drive culture and lasting impact

top tier

entrepreneurs & founders supported through incubators, events, and coaching

1,500+

Digital impressions generated across brand and influencer campaigns

140M

My mission is TO always CULTIVATE from ecosystems where powerhouse operators can take their strategy, leadership, and culture-building beyond the surface and into spaces where things actually shift.

Shared Space

SALO
SALO

what we can get up to together:

the huddle up

HDDL

salo salo

SALO
SALO

THE QUAD

HDDL

dinner series

founder coaching

ready-made event blueprints

founder membership

coming soon

coming soon

experiential events + brand activations

  • Execution of Large-Scale Events and Intimate Activations
  • Strategic Partnership Development
  • Influencer and Cross-functional Campaign Integration
  • Localization + Vendor Cuaration
  • Thematic Event Design and Execution

how i can be of service

founder Narrative & concept storytelling

guest experience Design & Aesthetic Curation

Immersive Experience Creation

EXPERIENTIAL EVENTS + BRAND ACTIVATIONS

GUEST EXPERIENCE DESIGN & AESTHETIC CURATION

IMMERSIVE EXPERIENCE CREATION

  • Brand Story Crafting and Messaging
  • Strategic Vision and Mission Alignment
  • Content Development and Marketing Strategy
  • Founder Development + Messaging
  • Strategic Brand Relaunches and Digital Campaigns

how i can be of service

FOUNDER NARRATIVE & CONCEPT STORYTELLING

EXPERIENTIAL EVENTS + BRAND ACTIVATIONS

IMMERSIVE EXPERIENCE CREATION

  • Comprehensive Guest Journey Design
  • Brand Identity Integration in Physical and Digital Spaces
  • Accessibility & DEI Strategy Development
  • Leadership & Influencer Engagement
  • Localized Cultivation

how i can be of service

experiential events + activations

FOUNDER NARRATIVE & CONCEPT STORYTELLING

GUEST EXPERIENCE DESIGN & AESTHETIC CURATION

  • Design and Implementation of Interactive Installations
  • Development of Digital and Physical Brand Experiences
  • Creative Direction for Experiential Marketing Campaigns

how i can be of service

Real Ones. Real talk.

"Working with Cee left me feeling like my team was understood and that someone had our best interest in mind at all times.

The most memorable part of my experience working with Cee was her open communication, thoughtful strategy, and commitment to the goal because it assured me that she understood what the brand needed, where our gaps were, and the direction we needed to go."

— Amanda, Former Marketing Director, Follow Beauty

"Cee has a gift for making people feel at home, inspired, and supported.

I've had the pleasure of knowing and working in various capacities alongside Cee since 2014, and it's truly been a joy to call her both a collaborator and a dear friend. She's not just talented, dedicated and engaged -- she brings a genuine passion for creativity and community to everything she touches, whether that's designing a perfect gathering space or creating a tool kit to nurture connections over time."

— Sarissa, Founder, @sarissasays 

"Our partnership was so successful because Cee was focused on connecting with me and the mission of our organization."

That made a world of difference. Your expertise and support stands out because you care deeply about the outcome for partners, which is crucial for creatives / 'preneurs like me.

— Veronica, @loudcommunity

who's tapped in

From legacy brands to culture-shapers, these are just some of the names that have tapped in — building, creating, and pushing culture forward.

AMEX
BEAUTYCON
BEBE
CHARMING CHARLIE
COVERGIRL
CREATE & CULTIVATE
GARNIER
HARAJUKU LOVERS
HEALTH WARRIOR
HEARST MEDIA
HYPEBEAST
IFB
L’OREAL
LACOSTE
LACOSTE LIVE
LULULEMON
LYST
MATTEL
MINDBODYGREEN
NIKE
NYLON MAGAZINE
NYX COSMETICS
PROCTOR & GAMBLE
REFINERY29
SQUARESPACE
TARTE
THEBALM
WORDAFUL

AMEX
BEAUTYCON
BEBE
CHARMING CHARLIE
COVERGIRL
CREATE & CULTIVATE
GARNIER
HARAJUKU LOVERS
HEALTH WARRIOR
HEARST MEDIA

HYPEBEAST
IFB
L’OREAL
LACOSTE
LACOSTE LIVE
LULULEMON
LYST
MATTEL
MINDBODYGREEN
NIKE

NYLON MAGAZINE
NYX COSMETICS
PROCTOR & GAMBLE
REFINERY29
SQUARESPACE
TARTE
THEBALM
WORDAFUL

let's add yours to the list...

moments past

ROKSANDA

The product was all about movement, highlighting dance as a form of inspiration. THIS WAS IT. This was going to be my fluttering-ballerinas-to-a-piano-moment...

FIELD DAY

We wanted people to drop their guard, shake off the “adult” energy, and rediscover what it feels like to move, laugh, and play...

THE GATHERING

When I realized I could create a new version of gathering ‘preneurs together, that I didn’t need to abide by...

FREQUENTLY ASKED QUESTIONS

Clarity, alignment, and the right partnerships.

This is where you get a feel for how we move, what we create, and whether what you need aligns with what we do. 

A Team Collective is the home base for everything I do — mentorship, experiential production, and food-based gatherings. Whether I’m coaching founders through HDDL, producing intentional intimate experiences with Salo Salo, or building brand activations that feel organic and effortless, everything I create is rooted in connection, clarity, and purpose.

Q: Do you only take on full-scale projects, or can we work together on specific pieces?

I love working on the full vision, however if it’s the right fit, I’ll jump in where it aligns. If you need event strategy, creative direction, or brand activations, let’s talk and see what works.

Think dinner parties that feel like secret clubs, brand activations that don’t feel like marketing, and gatherings where the right people actually want to be. If it involves storytelling, aesthetics, and human connection, I'm in.

Q: What types of experiences do you specialize in?

100%. Based in Los Angeles and the Bay Area, but if the project aligns, I’ll be wherever I need to be.

Do you travel for projects?

Q: What's A Team Collective all about?

SOUND LIKE what you're looking for?

Let’s get to it then.

You know when something just feels right? Let’s make that happen.
If you’re into thoughtful, well-crafted experiences, let’s talk.

If you’re building something, whether it’s a brand, a community, or an experience, you want it to feel right and land with intention. That’s where I come in. Strategy, creative direction, experiential production — I make it thoughtful, seamless, and a little unexpected in all the best ways.

Let's eat →

Let's get to work →

Let's talk →

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